New Hatchback is Next Chapter in Cruze Success Story
* New model will build on Cruze sedan’s global appeal
* Cruze hatchback show car to be unveiled at Paris Motor Show
* One of four Chevrolet premieres in Paris
The story of the Chevrolet Cruze goes from strong to stronger with the latest chapter heralding the launch of a new 5-door hatchback model, further evidence of Chevrolet’s commitment to bring value for money in every segment in which it competes.
A show car version of Chevrolet’s compact hatchback will be seen for the first time at the Paris Motor Show, on September 30. It will be one of four world Chevrolet premieres at the show.
With the introduction of the new Cruze hatchback, customers have an alternative body style to the traditional sedan.
According to Wayne Brannon, president and managing director of Chevrolet Europe, the potential for meeting further customer demand is significant. “Cruze is turning out to be a real success story. We are selling it in 70 countries around the world and it is our top-selling passenger car globally.”
Since its launch in the spring 2009, the Cruze sedan has been warmly welcomed by markets all over the world, seen as a game changer for the brand with customers attracted to its coupe style, build quality, European 5-star NCAP rating and driving dynamics. It was also elected the AUTOBEST car of 2010 by a jury of leading auto writers in Central and Eastern Europe.
Outside of Europe, Cruze’s sales momentum is equally evident. In China alone, Chevrolet has sold nearly 90,000 Cruze vehicles since the start of the year, while the sedan is also selling well in Russia, parts of South America, and in India and other emerging markets.